Daniel Herndon: Experience
Daniel Herndon is the founder and operator of HRNDN Brand Agency and the lead brand strategist.
After running traditional agency teams for 20 years, Daniel founded HRNDN to offer a streamlined, strategy-first solution without the waste of ordinary agencies.
His experience includes real estate, economic development, software, consumer services, higher education, and restaurant brands. He brings leading expertise in brand strategy, messaging, and creative direction.
Daniel’s specialty is developing crystal clear messaging that connects with regular people.
Work Experience
Strategy Development
Developing strategic solutions to support business goals.
- Research
- Brand Strategy
- Marketing Strategy
- Brand Identity Design
- Messaging Platforms
- Fractional CMO
Brand Management
Manage campaign development and asset creation.
- Marketing Campaigns
- Website Development
- Video Production
- Sales Enablement
- Experiential Branding
- Marketing Team Leadership
Creative Leadership
The following are samples of work produced over the years.
Over the course of 20 years, Daniel has led a creative agency as an owner, creative director, and lead strategist. From the launch of his agency in 2006, he has built teams from the ground up, including contract and permanent staff, and worked with those teams to reimagine brands and drive business results.
As a hands-on creative, his emphasis has been on strategy and copywriting. However, his skills reach into design, web development, photography, media placement, analytics, and PR.
Daniel's work spans across 20 years operating an agency which, through a merger, operated under the names Redwall and MilesHerndon and was eventually acquired by Matchbook.