Reels melt. Reads build.
In the marketing business, video is king. But what's good for marketing is not always good for humans–and for our brand over the long term.
Where Smart Brands Get Clarity
Brand Strategy and Leadership
Work Notes
Brand strategy, advertising and business.
Good Marketers
If you're going to be good at marketing, you'll need to be good at this, too.
Get Famous
Getting your name in front of customers is where we always start, but brand marketing has one more important goal we can't overlook.
Ideas vs Activity
What drives better results? A great concept or a higher volume of activity? This is how you decide where to focus your energy.
Truth Sells
Sometimes Pulling Back the Curtain is Better Than the Smoke and Mirrors
Which Half Works?
How do you run a successful advertising campaign? Here are three factors every marketer should take into account.
It's Never The Product
Regardless of how we think about marketing, the customer is always the focus.
Competing With Brand X
How to sing your own tune and avoid becoming irrelevant.
Be Plain and Simple
The most powerful brands in the world use the simplest features for the biggest impact. Here's why.
What if it doesn't take a licking and keep on ticking?
The importance of a brand promise, and more importantly, what to do next.