Notes

We always talk about "storytelling," and it's sometimes silly.

In the marketing business, video is king. But what's good for marketing is not always good for humans–and for our brand over the long term.

If you're going to be good at marketing, you'll need to be good at this, too.

Getting your name in front of customers is where we always start, but brand marketing has one more important goal we can't overlook.

What drives better results? A great concept or a higher volume of activity? This is how you decide where to focus your energy.

Sometimes Pulling Back the Curtain is Better Than the Smoke and Mirrors

How do you run a successful advertising campaign? Here are three factors every marketer should take into account.

Regardless of how we think about marketing, the customer is always the focus.